Real Estate Market Studies
Every price, rent and occupancy rate in a business case is an assumption about the market. Our market studies give those assumptions a firm base. We study supply, demand, prices and performance for each sector, and benchmark your project against the developments it will compete with.
Developers use our market studies to shape a concept, investors to test an opportunity, and owners to position an asset against its competitors.
Market context
We set the national and city context: the economic outlook and demographics, tourism, the city’s growth, its master plans and major projects, and the demand generators that shape the area around your site.
Sector studies
Each sector is studied on its own terms:
- Residential: apartments, villas, compounds, branded residences and residential land. Supply and pipeline, demand, sale prices, rents, occupancy and absorption.
- Office: supply by grade, new supply, rents, occupancy and outlook.
- Retail: organised retail supply and demand, rents, occupancy and the formats that are gaining ground.
- Hospitality: supply and demand by category, operator and brand presence, the future pipeline, the demand mix, occupancy, average daily rate and seasonality.
- Land: commercial and residential land, recent transactions and outlook.
01
Benchmarking
We study the projects your development will compete with, in Saudi Arabia and abroad: their concept, size, pricing, occupancy and positioning. The comparison shows where the gap in the market lies.
02
Competitor analysis
For an existing or planned asset, we identify the competitors and compare pricing, occupancy and tenant mix. A SWOT analysis and our recommendations on pricing, positioning and occupier attraction help you stand out in your market.
03
Market outlook
Each study closes with an outlook for the sectors that matter to your project, the opportunities it can capture and the risks to plan for.
What’s included
Context
economy, demographics, tourism, city growth and demand generators.
Sectors
residential, office, retail, hospitality and land.
Benchmarks
comparable projects, local and international.
Competition
pricing, occupancy, tenant mix and SWOT.
Outlook
opportunities, risks and market direction.
Frequently asked questions
Can a market study stand alone?
Yes. Many clients commission a market study on its own, to test an idea or to position an asset. It also forms the base of our highest and best use and feasibility studies.
Which cities do you cover?
Riyadh, Jeddah and other cities across Saudi Arabia.
Can you study a single sector?
Yes. The scope follows your question, from one sector in one district to a full mixed-use market study.
Do you study the industrial and logistics market?
Yes, through our industrial advisory team.