Development Advisory
The decisions made before design begins shape a project’s success for decades: what to build, in what proportions, for whom and in what order. Our development advisory gives developers and landowners a concept that is grounded in the market, sized to the site and designed to be let, sold or operated.
01
Concept and development mix
We recommend the concept and the mix of uses: which asset classes to include and the share of each, from a single-use scheme to a mixed-use destination of offices, retail, homes and hospitality. Each component is justified by demand, by the site and by its contribution to the whole.
02
Area programme
We translate the concept into an area programme: built-up area, gross and net lettable areas, the number and size of units, parking, and the facilities and amenities each component needs. The programme becomes the brief for your designers.
03
Positioning
We define the project’s position in its market: the target occupiers, buyers or guests, the attributes they value and the unique selling points that set the project apart. For each component, we recommend the strategy that will carry it to full occupancy or sale.
Retail positioning and tenant mix
For retail and mixed-use projects, we recommend the retail positioning and the tenant mix, and the leasing strategy that brings the right anchors and brands. Our retail leasing team can carry the strategy into signed leases.
04
Phasing and implementation
We recommend the order in which components are built and opened, so that early phases support the later ones. We set out the critical requirements for success, such as an operator partnership for a hotel component or the infrastructure the scheme depends on.
05
Built to be operated
Because we manage and operate buildings every day, we look at every concept from the operator’s side: service areas, access, maintenance and running costs. The result is a project that performs well after opening, not only on paper.
What’s included
Concept
development mix and asset classes.
Programme
areas, units, parking, facilities and amenities.
Positioning
target market, attributes and selling points.
Retail
positioning, tenant mix and leasing strategy.
Delivery
phasing and critical requirements.
Frequently asked questions
How is development advisory different from a highest and best use study?
A highest and best use study decides which use gives the strongest result. Development advisory shapes the chosen concept in detail: the mix, the programme, the positioning and the phasing.
Do you work with our architects?
Yes. Our area programme and positioning form the brief for your design team, and we review the design against them as it develops.
Can you deliver the project as well?
Yes. Our project management consultancy team can manage design and construction, and our property management and facility management teams can run the completed asset.
What about industrial and logistics projects?
Our build-to-suit and industrial development teams shape and deliver industrial projects.